All work

Branding · Print

Custom Home Accessories

Product-forward branding and catalog design for a home goods maker.

Custom Home Accessories project artwork

The products were beautiful and the marketing wasn't showing it. The identity got out of the way — quiet type, lots of white space — so the photography could lead.

The catalog uses a modular grid that makes it easy to swap products in and out season to season.

Role

Brand identity, catalog design

Deliverables

  • Logo
  • Catalog layout
  • Product tags
  • Photography direction