All work
Branding · Case Study
Kawaii Koala
A playful character-led brand for a boutique retailer, from mascot design through packaging.
Kawaii Koala needed a personality first and a logo second. The mascot came out of a round of quick sketches, then got refined into a flexible illustration set that works at sticker size and storefront size.
The finished identity ships with a soft pastel palette, rounded type, and packaging templates so the shop can add products without losing the look.
Role
Brand identity, illustration, packaging
Deliverables
- Mascot illustration
- Logo and wordmark
- Packaging
- Brand guidelines
