All work
Branding · Print · Digital
San Francisco Music Fest
A festival identity with the energy of a live set — bold type, layered texture, and a system that scales from a wristband to a stage banner.
The brief was a music festival identity that felt loud without feeling chaotic. The mark pairs a condensed display face with layered halftone texture, letting the lineup typography carry the hierarchy.
The system rolls out across posters, social assets, stage signage, and merchandise, with clear rules for spacing and contrast so promoters could extend the campaign on their own.
Role
Brand identity, campaign design
Deliverables
- Logo system
- Poster series
- Social campaign
- Merch and signage
