Project description:

Rigid Eye Care, a trusted eye care provider based in Chico, California, contracted me to design marketing materials to promote their services in the local Chico Upgraded Magazine. The project included creating engaging flyers and polished magazine pages that showcased their offerings with a focus on both aesthetics and information.

The work spanned two key deliverables: promotional flyers and detailed infographics for the magazine. The flyers, which needed to be eye-catching yet professional, were completed in just one week. Each flyer was designed to highlight Rigid Eye Care’s services while maintaining a clean, modern look to appeal to their target audience.

In addition to the flyers, I was tasked with creating infographics that effectively communicated complex information about eye care in a visually digestible format. These infographics required careful attention to detail and a balance between visuals and text to ensure clarity and accessibility for readers. Completing this aspect of the project also took one week.

Despite the tight deadlines, I ensured that every element—colors, typography, and layouts—aligned with Rigid Eye Care’s branding. The materials were not only informative but also reflected the professionalism and expertise of the clinic, helping to elevate their presence in the Chico community.

The final materials were well-received by both Rigid Eye Center and Chico Upgraded Magazine, successfully capturing the attention of their target audience. This project demonstrated the importance of combining visual storytelling with concise, impactful design to communicate a message effectively. It was a rewarding experience to help a local business enhance its marketing efforts and connect with its community.