Project description:

During my time at Stott Outdoor Advertising in Chico, CA, I had the opportunity to work on a variety of impactful projects across multiple industries. As part of the design team, my primary responsibility was to create visually compelling billboard advertisements and outdoor media that captured the essence of each client’s brand while delivering clear, impactful messaging.

Responsibilities and Approach

Working in outdoor advertising required a unique balance of creativity and precision. I designed layouts that needed to communicate a message effectively within seconds, ensuring visuals were bold, striking, and aligned with the clients’ branding. From local businesses to statewide campaigns, my designs aimed to resonate with diverse audiences while adhering to the technical specifications of large-format advertising.

Collaboration was a key element of the process. I worked closely with account managers, sales teams, and clients to translate their goals into visually engaging concepts. Every project came with its unique challenges, whether it was crafting a powerful call-to-action, showcasing product highlights, or conveying a public safety message.

Impact and Experience

This role gave me valuable experience in designing for high-visibility platforms and taught me the importance of clear communication in advertising. Each campaign was an opportunity to tell a story, whether it was promoting a local business, driving event attendance, or supporting statewide awareness initiatives.

My time at Stott Outdoor strengthened my ability to work under tight deadlines while maintaining a high standard of quality. It also deepened my understanding of the outdoor advertising industry and its role in connecting businesses with their audiences. These projects remain some of the most rewarding examples of my ability to merge creativity with strategic thinking.