Project description:

Tech Sharp Solutions, a small IT services business in Southern California, approached me to create a fresh, modern logo that would set them apart in the competitive tech industry. The goal was to design a visual identity that conveyed professionalism, innovation, and technical expertise, while also being versatile enough to look great across multiple platforms, from business cards to digital media.

This project had a tight one-week turnaround, requiring me to conceptualize and finalize the logo in record time. I started by researching the IT industry to understand trends and ensure the design reflected Tech Sharp Solutions’ unique qualities. The process involved creating a clean and modern typeface paired with bold geometric elements to symbolize precision and innovation—qualities critical to their brand.

The color scheme was carefully selected to make a lasting impression. The vibrant lime green (#B1D923) communicates energy, growth, and forward-thinking, while the dark gray (#333333) adds a sense of professionalism and reliability. Together, these colors strike a perfect balance, ensuring the logo stands out in both digital and print formats.

After refining the design and incorporating feedback from the client, the final logo was a sleek, modern mark that aligned perfectly with Tech Sharp Solutions’ branding goals. It has a versatile structure that allows it to be used effectively across all platforms, from websites and social media to promotional materials and client-facing documents.

The client was thrilled with the result, praising the fresh and innovative look as a perfect representation of their company. This project exemplified the power of thoughtful design to elevate a brand’s identity and presence in the marketplace.